Finders: Compensation for Connecting Investors & Startups
Photo by Josh Woroniecki/Pexels.
Startups and emerging companies often require large amounts of capital to get off the ground or to scale. With a lack of significant revenue and traditional financing options, entrepreneurs often rely on private investors for funding. Early-stage investors play a critical role not only by providing capital but also by contributing time, experience, and connections. Not every entrepreneur, however, has access to these investors. In fact, founders from underrepresented groups (e.g., female or minority founders) or located in regions with underdeveloped investor networks often lack meaningful connections to early-stage investors.
In these situations, entrepreneurs often turn to the few connected individuals within their network for connections to potential investors (“Finders“). Although Finders may be happy to share their insight and experience, they are often reluctant to open up their rolodex and send a company’s pitch deck to potential investors–and certainly not without compensation. Even when compensation is on the table, the company and the Finder have to navigate the complexities of the SEC’s broker-dealer regulations.
Under the Exchange Act, a “broker” is “any person engaged in the business of effecting transactions in securities for the account of others.” A key indicator that a person is acting as “broker” is the receipt of transaction-based compensation (i.e., payment (whether in cash or securities) based on successfully finding investors to invest). If a company engages an unregistered broker, then the investors involved in the round may have the right to rescind the transaction and receive their money back. Not only can rescission have catastrophic consequences when an investment goes sour, it may scare off future investors who do not want their money being used to pay back an earlier investor.
Registering as a broker-dealer, however, is an onerous task that is generally only worthwhile for those involved in more lucrative transactions (e.g., IPO, late-stage investments, acquisitions). In turn, this creates a gaping hole in the market for early-stage investors and entrepreneurs–the individuals in the best position to connect startups with investors are prohibited from doing so, and those that are permitted to do so are reluctant given the more lucrative opportunities.
Fortunately, the SEC has acknowledged that Finders play a crucial role in a startup’s ability to connect with investors and raise capital. In turn, the SEC has proposed to address the gap by allowing Finders to engage in certain activities on behalf of a company without registering as a broker.
Specifically, the SEC has proposed a framework with two different exempt classes of Finders–Tier I and Tier II. Generally, the exemption is only available to private companies that are conducting an offering in reliance on an exemption from registration under the Securities Act. The Finder and the company must enter into a written agreement that sets forth the services the Finder will provide and the terms of compensation. Moreover, the Finder may not engage in a general solicitation and must only pursue accredited investors.
Although Tier I and Tier II Finders may receive transaction-based compensation, there are significant differences between the permissible activities and requirements. For instance, Tier I Finders may only provide a list of potential investors in connection with a single capital raising transaction by a once every 12-months and cannot have any contact with potential investors about the company.
On the other hand, Tier II Finders may identify and contact investors, distribute and discuss offering materials and information about the company, and even participate in meetings with the company and potential investors. Prior to or at the time of the solicitation, Tier II Finders, however, must disclose to investors:
- Name of the Finder.
- Name of the company on whose behalf he or she is acting.
- Description of the relationship between the Finder and the company.
- Description of the Finder’s compensation arrangement.
- Any material conflicts of interest.
- Statement that the Finder is acting as an agent of the company, is not acting as an associated person of a broker-dealer, and is not acting in the investor’s best interest.
Notably, neither category allows a Finder to engage in traditional broker-dealer activities such as structuring a transaction, negotiating offering terms, preparing offering materials, or providing investment advice.
This proposal is well overdue and will better connect early-stage investors and emerging growth companies–particularly in regions with underdeveloped capital networks. Additionally, the proposal provides Finders with peace of mind that was previously missing in the broker-dealer regulations. This proposal should move fairly quickly as the SEC is acting through an exemptive order rather than the formal rulemaking process.
About Shayn Fernandez
Shayn is the corporate lead at Rockridge Venture Law, offering seed-to-scale-to-sale corporate counsel to entrepreneurs, emerging companies, and investors in all stages of a corporate lifecycle–from formation and fundraising to exits through M&A or IPO. Shayn’s practice areas include corporate law, finance and fundraising, securities, and mergers and acquisitions. Read more about Shayn, connect with him, and Calendly him.
RVL recommended reading by Shayn:
Anatomy of a Seed Round: Understanding the Key Terms of Early Stage Investments
Aligning Stakeholder Interests: Employee Equity Compensation
Perfecting IP Rights in SBIR Funded Innovations
About RVL®
Rockridge Venture Law® was launched in 2017 to become the preeminent intellectual property and technology firm across the Appalachian Innovation Corridor. We now have offices in Chattanooga, Durham, and Nashville, and represent clients and interests globally. Our services include all aspects of intellectual property, litigation, M&A, privacy, technology transactions, and ventures.
In 2018 and 2019, we were recognized as B Corp Best for the World for our commitment to triple bottom line business practices. Rockridge® is also certified by 1% for the Planet for its nonprofit partnerships advancing stewardship and sustainability. RVL’s nonprofit partners in 2020 include Green|Spaces, Living Lands and Waters, Mustard Seed Ranch, and the NC State Lulu Games Social and Environmental Impact Competition. We value transparency and proudly publish our yearly impact reports.
Our pioneering environmental and social impact programs attract top-notch legal talent and assure our clients of missional alignment with their corporate values. Rockridge uniquely addresses two modern profit drivers: innovation (uptake and development), and corporate social responsibility. We’re Building Today’s Company for Tomorrow’s Economy® by leading clients through the dizzying array of information controls, by helping them to develop and monetize proprietary assets, and by enabling their impactful products, programs, and principles.
Learn about global impact and innovation leaders at Rockridge I-Suite®.
See case studies on how we’ve helped transformative companies at Rockridge Case Studies.
